Volkswagen is betting on the brand's launches and for that purpose it placed a giant panel on the Anchieta highway, km 23, 5, São Paulo, to draw the attention of those who pass by.
With the title “Original Factory Technology and Innovation”, the new panel features the up!, Novo Fox, Saveiro Double Cab and Novo Golf. The panel also shows the qualities of the detailed models such as the infotainment and navigation system “maps & more”, present in the up! and Golf; the “Park Pilot” parking sensors, offered on Novo Fox and Saveiro; and the sporty leather Multifunctional steering wheel with Shift Paddles and controls for the radio, on-board computer and automatic speed control, from the New Golf.
The giant panel is facing Anchieta, where around 30 million vehicles pass annually. Since the first version of the advertising piece was installed in 2000, various messages have already been published on the site, such as investments, Volkswagen's anniversary and models from the brand's product portfolio in Brazil.