Nakata, one of the first companies to manufacture HG pressurized shock absorbers in Brazil, launches a campaign that highlights the high performance of HG pressurized shock absorbers. The advertising pieces further increase the exposure of the brand already consolidated in the market.
“In 2015, we will not only continue promoting the Nakata brand, but we will also have the biggest investment package in the brand in the last 10 years!”, says Affinia Automotiva marketing manager, Sabrina Carbone.
The main focus of the campaign is to emphasize that the technology applied to the HG pressurized shock absorbers brings more efficiency, high performance, durability, stability and control, as well as comfort to the vehicle's occupants. HG pressurized shock absorbers were developed to guarantee high performance on uneven surfaces and in sharp turns.
In recent years the brand has risen from the 23rd position to the 8th most admired brand in the Brazilian automotive aftermarket, an annual survey carried out with thousands of repairers from all over the country.
