Motorparts, developer and producer of pads, linings, shoes, fluids and lubricants for the vehicle brake system, plans to centralize its expansion plans in the aftermarket segments of the Brazilian market and in exports. For both, the company dedicated itself to expanding its product portfolio, to circumvent the instability of the Brazilian economy and enjoy the exchange rate devaluation.
Federal-Mogul launched the economic line of STOP inserts and expanded the range of Premium (Jurid) and Top Premium (Ferodo) products, in addition to linings, shoes, lubricants and fluids. The objective is to double the volume of exports compared to last year and expand sales to the aftermarket, which should reach 18% in the first quarter of this year compared to the same period in 2014.
The general director, José Roberto Alves, informs that the exchange rate devaluation made Brazilian products more competitive and motivated the company to participate in bids in several countries. “At the moment, we are working on several quotations for the foreign market and we intend to close 2015 with at least double the exports made last year”, emphasizes the executive.
