Automec 2015 serves as a stage for Keko Accessories to innovate a product that it was a pioneer in bringing to the Brazilian market in the 90s: the trailer hitch.
The product comes with an innovative concept that combines strength, practicality and engineering intelligence with an exclusive design. While the K1 is the simplest entry-level version, the K3 adds unique differentials in the Brazilian and world markets. The product innovates in all aspects: in the materials used, in the practicality of removing the ball support, in the highest resistance in the category, in the absence of corrosion of the ball, in the sophisticated finish, in the ease of installation, maintenance and replacement, and in the design which gives personality, standardization and greater integration of the accessory with the rear of the vehicle.
The new accessory is expected to double the sales of the company's coupling portfolio in the first year of marketing. “We are committed to differentiating the K3 line to deliver a truly innovative product to the market that should increase our market share in the coupling segment”, points out Juliano Scheer Mantovani, Keko's director of market and innovation.
