More than 400 stores and 200 professionals from the auto parts sector throughout the Triângulo Mineiro participated in yet another edition of the Monroe in the Area action. The program involves visits and training to customers and aims to bring Monroe closer to its partners, in addition to bringing information about products and services to its strategic audiences.
During the action, which took place between October 16th and 20th, the establishments in Uberlândia and Uberaba received Monroe promoters and had the opportunity to get to know the brand's portfolio better, answer questions and deepen their technical knowledge. Repairmen and shopkeepers from both cities also participated in a special training.
“Monroe in the Area is an excellent opportunity to further strengthen our relationship with applicators and mechanics and to publicize our news”, explains Edison Vieira, Sales and Marketing manager at Monroe, who adds: “This action also it is special, because it allows us to bring quality technical knowledge to customers, who can check out all the technology and differential of our products in loco.”
The action in the Triângulo Mineiro marked the third edition of Monroe in the Area, which is already a success in terms of audience and results. “We believe that having a close relationship with our customers means bringing even more quality to the end consumer. Monroe in the Area was created for this purpose and has already exceeded our expectations”, celebrates the Monroe executive.
The event, which also took place in Rio de Janeiro (RJ) and Goiânia (GO), already has more than 1,000 stores visited and around 400 people trained through training. New dates and cities should be announced soon by the manufacturer.
Monroe's passage through Minas Gerais was also marked by the realization of the Pit Stop in Uberaba. The program, which for more than 20 years has been covering the whole country to raise awareness among drivers about the importance of preventive car maintenance, took place at Expozebu in a partnership with the RWR Comercial store.
On the occasion, city drivers were able to review their suspension systems free of charge and received a complete diagnosis of the shock absorbers.